Meta’s New Crackdown, why Facebook is turning down the copycat volume

Facebook just told creators that copy‑and‑paste season is ending.

Facebook will now demote and demonetise pages that repeatedly post unoriginal content. The move follows YouTube’s updated stance on recycled videos and arrives during a broader conversation about AI‑generated media overwhelming social timelines.

Why now

Fake profiles and spam pages keep rising. Meta says it killed ten million impostor accounts in the first quarter of 2025. Many of them mass‑shared clips scraped from legitimate creators, grabbed easy views, then funnelled users toward ads or scams. Audience trust drops when feeds look like a recycling plant. Advertisers notice that too.

What counts as “unoriginal”

Reaction videos with commentary are safe. Direct reposts of someone else’s reel, podcast clip, or blog text are not. Slideshows made from stock images can also trigger penalties if they add little context. The new policy focuses on intent. If the goal is quick traffic without clear value, expect visibility to fall.

Penalties in detail

First strike, Facebook limits your reach. Keep going, and you lose access to monetisation programs such as Reels Play bonuses. Repeat offenders may see full page removal. Meta also plans a link‑back feature that directs viewers of a duplicate video to the original creator, a small but useful nod to attribution.

Steps for creators and brands

• Audit recent posts. Check the new Quality tab for warnings.

• Replace recycled clips with original takes, even short ones.

• Use on‑screen text or voice‑over to add context if you remix.

• Tag or credit sources when you borrow. It signals good faith.

• Monitor performance weekly. If reach dips suddenly, look for policy flags.

  
  

Broader impact

I think this shift nudges creators toward deeper storytelling. Quick reaction content still works, yet the bar inches higher. Brands relying on meme reposts will need fresher ideas. Agencies might pivot back to in‑house shoots, lo‑fi but authentic.

Competitive platforms could follow suit. TikTok already pushes originality via its algorithm. X (Twitter) rewards posts that spark replies rather than simply reshare headlines. A cleaner Facebook feed may encourage users to linger longer, raising ad impressions in the long run.

Final thought

Originality takes more effort, no doubt. But the upside remains stable goodwill and a voice people recognise. In crowded feeds, that is still the moat that matters.

Information Source: Techcruch.com